— First and foremost, we will make the best wine that we can with every batch, every vintage.  No shortcuts or compromises.  Our best, every time.

— 51% of all sales will be donated to hand picked organizations or individuals working to bring social justice. Our first vintage will support Made with Love Bakery in Chapel Hill, NC. Why this organization and not one closer? Because it is run by a good friend of ours and we want to help her out.

— We will never sacrifice quality of product or technique for the sake of increased profit.  Laziness and cheapness will hurt everyone involved in the long run.

— Our wines will be interesting. We may not know what grapes we can get for our first vintages yet, but we do know that we're going to do something interesting with them and make them worth the hard earned money spent.